Why the golden circle is the best strategic think tool for happy user design
I don’t dispute that Simon
Start with “Why” but don’t you forget the “How” and “What”
To build a compelling story about your brand, to start with why, as Simon Sinek says, you need to have good answers to the “How” and “What” questions as well. Your story needs to have a depth, otherwise
The “How” is not just how you make your products, it’s also how “how you do it” affects the world around you. It’s about the companies values and the constraints those values will have on your actions.
The “What” is not just what you do right now. It’s also a question; what more could we do to help the users, and not just when it comes to specific products or services. What positive changes can we do in the community?
By thinking in this way, all layer of the golden circle will be useful when you draft your communication strategies and tactics.