Fred Torstensson

UX Design & Optimisation

HDC UX design & optimisation

I'm a fullstack UX designer, avid user, creative leader. I've worked across most industries and have zero tolerance for bad experiences. I bring a clear vision to projects, inclusive leadership and a hands-on DIY attitude.

University of New South Wales - UX Director - ReAgency

Defence Housing Australia - New web platform - McCANN

Allianz - Design sprints - Future of insurance concept - Elixirr

Sydney Living Museums - Accessibility strategy - Pollen

ClubsNSW - Grants platform - Yell Creative

McGrath - New website - Frost Collective

St Andrews Collage - New website - Windsorborn

Australian Hearing - Online hearing assessment - Affinity

Sydney University - Grog App iOS - McCANN

LandCom - New site / business platform - RedEngine

9 lives - Music ecommerce - Bapple

Hope St - New website -RedEngine

Superfly - New restaurant website - Windsorborn

Prospection - New website - Windsorborn

Oaks Hotels - UX Strategy - McCANN

Intersect - New website - Windsorborn

From the Story Depository

Creative Blindness - and how to cure it Creative Blindness - and how to cure it By Dave Trott (2019) This is a book about the people that Churchill called corkscrew thinke...

The Stuff Of Thoughts The Stuff Of Thoughts By Steven Pinker (2007) This is a book about language, the brain and unfortunately grammar. The gene...

Fred Torstensson

HDC UX design & optimisation

From the Story Depository

The hands on UX approach

Research

Design

Testing

Thoughts or questions? Let's connect!

Fred Torstensson