Grow your darlings, design for the grit

Over the last 15 years, I’ve been helping organizations of all verticals and sizes to grow with UX Strategy & Design.  


Queenstown Hill, NZ

Always design for a random Wednesday, 8 weeks from launch

Regardless of industry and what we’re building, the user journey won’t starts until it’s live. To grow you need to TCB every day. Designing for grit is my way of making that growth more likely to happen.


Let UX unleash your competitive advantage

There has never been more pressure for businesses to constantly improve. And the best way to stay ahead today is to tweak your user experience. Making hard parts easy and boring parts disappear is, by far, the easiest way to add customer value.


Top talent for your UX team

Based in Sydney, I do full stack experience work for Agencies, Startups and Organization.

  • Strategic user experience work, for example, design and brand sprints
  • Research, site audits, user and stakeholder interviews,
  • Information architecture, site structures, sitemaps, and taxonomy designs
  • UX design and Wireframe 
  • Prototyping and User-testing
  • Creative concepts, marketing, product and process ideation
  • Marketing strategies including content, social, growth hack tactics

Contact me here or click the Messinger icon (down left)


Top Up Your Team

UX Design & Strategy for Agencies & Startups





Start a community 

We’re all user lovers. I want to explore that concept further on my blog, newsletter and FB page. The basic premise is that there’s a lot of problems in the world and us as business people and entrepreneurs need to be a part of the solution. 

So let’s make the world a better place one user at the time. 


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Fredrik Torstensson 

Senior UX Strategy & Design with 15+ years experience

Sydney based UX strategist and designer with a solid marketing background. Over the years I’ve worked with many companies across all sizes and verticals to turn their UX into a tangible competitive advantage.